The pricing playbook your competitors don't have.
Stop guessing. The Pricing Power Playbook gives you unlimited access to battle-tested frameworks, implementation guides, and expert-curated tools โ everything you need to build real pricing power, starting at $100/month.
The Pricing Power Playbook subscription gives you everything you need to move from reactive pricing to a real strategy โ without hiring anyone.
Paid Weekly Newsletter
Every week, you get a pricing concept explained the way a Fortune 100 pricing leader would explain it โ plus a specific recommendation tailored to companies like yours. Not theory. Action.
Weekly DeliveryUnlimited Playbook Library
Every pricing concept has its own playbook: what it is, when to use it, how to implement it, what to watch out for, and how to measure it. Detailed enough to act on. Readable in under 20 minutes.
Always ExpandingAI Prompts & Pricing Tools
Don't just read about pricing โ use it. Each playbook comes with AI prompts you can run today and simple tools that do the analysis for you. No spreadsheet expertise required.
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Get one powerful pricing concept โ and one specific thing to do about it โ every week.
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Pull the full playbook for any topic that's relevant right now. Implementation guides, tools, everything.
Apply & Measure
Use the AI prompts and tools to act fast. Track the result. Repeat.
Unlock the full library with any paid subscription. New playbooks added every month.
Value-Based Pricing: Capture What You're Worth
How to anchor your price to customer outcomes rather than your costs โ and why it's the highest-margin move you can make.
Price Anchoring & Decoy Pricing
Why your highest-priced option might be your most powerful sales tool โ even if no one buys it.
Good-Better-Best: Building Tiers That Convert
The exact architecture behind tiered pricing and how to place your options to drive upgrades automatically.
Bundling Strategy: When to Bundle, When to Unbundle
How to package your products or services to increase perceived value without cutting margin.
Raising Prices Without Losing Customers
The playbook for communicating a price increase โ what to say, when to say it, and how to do it without churn.
Discounting Discipline: How to Stop Leaving Money on the Table
Why undisciplined discounting kills your margins and the system to stop it without losing deals.
Competitive Pricing Intelligence on a Small-Company Budget
How to monitor what your competitors are doing โ and when it actually matters for your pricing decisions.
Price Elasticity for Everyday Operators
You don't need econometrics. Here's a practical way to test how sensitive your customers actually are to price changes.
AI Prompts for Pricing: A Practical Toolkit
Ready-to-use prompts for competitive analysis, value messaging, price testing, and more โ built for non-technical operators.
+ dozens more added every month ยท Unlimited access with subscription
Guarantee
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Subscribe to Pricing Power Playbooks for at least six months. If you can't identify tools, recommendations, or resources that deliver at least a 3ร return on your subscription cost, we'll upgrade you to Pricing Office Hours โ free. No questions asked. We've built this from 20 years of proven results and we stand behind it completely.
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