Playbooks
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Playbooks

Pricing playbooks built for real businesses.

Short, expert-built playbooks that show you exactly how pricing leaders think — and how to apply proven pricing moves in your business in under 20 minutes.

Get notified when playbooks launch See Pricing Power Essentials

One-time purchase playbooks — also included in our subscription offerings.

Get a pricing win this week

Most businesses don’t need a full pricing team to make smarter decisions — they need the right framework and a clear next step.

You’ll use playbooks to:
  • Diagnose pricing problems faster
  • Choose the right pricing move for your situation
  • Execute changes with clarity and confidence

Stop guessing. Start pricing with confidence.

Pricing power is built through practice. These playbooks turn pricing from an occasional project into a repeatable habit — without spreadsheets, complexity, or overanalysis.

Practical by design

No theory dumps. Every playbook is built for decisions, execution, and momentum.

Fast to apply

Short and focused. Most can be used in under 20 minutes — then reused anytime.

Built for SMB reality

Created for teams without a pricing department — where time is scarce and clarity matters.

What’s inside every playbook

Each playbook gives you a simple framework, decision prompts, and step-by-step guidance you can apply immediately — then reuse as your business evolves.

Included

  • A clear explanation (no jargon)
  • Decision prompts to choose the right move
  • Step-by-step implementation guide
  • Examples + pitfalls to avoid
  • A reusable checklist

Designed to be used in under 20 minutes.

Playbook library

We’re finalizing the first set of playbooks now. Want early access when they launch?

Coming soon
Price Increase Playbook
Raise prices with clarity and confidence.
Coming soon
Packaging & Bundling Playbook
Structure offers that improve conversion and margin.
Coming soon
Discounting Strategy Playbook
Protect margin while staying competitive.
Coming soon
Value Messaging Playbook
Make pricing easier to justify and easier to sell.
Get notified when playbooks launch

Prefer to start now? Playbooks are included in Pricing Power Unleashed.

FAQ

How long does a playbook take?
Most playbooks can be applied in under 20 minutes. They’re designed for quick action and repeat use.
Do I need special software or data?
No. If you understand your customers, costs, and offer, you can apply these immediately.
Are playbooks a one-time purchase?
Yes. Each playbook is a one-time purchase — and they’re also included in our subscription offerings.
What if I want ongoing help?
If you want weekly recommendations, tools, and expert support, Pricing Power Unleashed is the best next step.

Build pricing confidence through practice.

Get notified when the first playbooks launch — or start now with Pricing Power Unleashed (playbooks included).

Get notified See Pricing Power Unleashed