Pricing Power Playbooks โ€” Pricexcel
Self-Serve

The pricing playbook your competitors don't have.

Stop guessing. Each Pricing Power Playbook gives you a step-by-step implementation guide, AI prompts, and expert tools for one critical pricing topic โ€” everything you need to act on it immediately.

Playbook #14
Value-Based Pricing: How to Capture What Your Product Is Actually Worth
Implementation Guide + AI Tools
Add Expert Guidance
30-min analyst session โ€” apply it to your business
Playbook + Session: $500
Playbook #7
Price Anchoring & Decoy Pricing Done Right
+ AI Prompt Pack Included
๐Ÿ“š
From $250 One-time purchase
Everything you need to act on it โ€” immediately.

Each Pricing Power Playbook is a deep dive on one pricing topic. No fluff, no theory. Just the tools and guidance to implement it in your business.

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Step-by-Step Implementation Guide

Every playbook walks you through exactly what to do, when to do it, what to watch out for, and how to know if it's working. Built for operators, not academics.

Instant Access
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AI Prompts & Pricing Tools

Each playbook includes ready-to-run AI prompts and simple tools that do the analysis for you โ€” so you can move from reading to acting the same day.

Plug & Play
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Real-World Context & Measurement

Understand what companies get right, what they get wrong, and the specific KPIs and signals that tell you whether your pricing change is working.

Know What's Working
From purchase to pricing improvement โ€” in days, not months.
1

Choose Your Topic

Pick the pricing challenge that's most relevant to your business right now โ€” from our growing library of playbooks.

2

Get Instant Access

One-time purchase. Instant delivery. The full playbook, AI prompts, and tools are yours immediately.

3

Implement It

Follow the step-by-step guide. Use the AI prompts to do the analysis. Apply the tools directly to your business.

4

Add Expert Guidance (Optional)

Upgrade to the Playbook + Analyst Session for a 30-min 1-on-1 to apply the playbook directly to your situation.

Available Playbooks

Each playbook is a one-time purchase. Buy the topic that's most relevant to your business right now.

Strategy

Value-Based Pricing: Capture What You're Worth

How to anchor your price to customer outcomes rather than your costs โ€” and why it's the highest-margin move you can make.

Buy โ€” $250
Psychology

Price Anchoring & Decoy Pricing

Why your highest-priced option might be your most powerful sales tool โ€” even if no one buys it.

Buy โ€” $250
Structure

Good-Better-Best: Building Tiers That Convert

The exact architecture behind tiered pricing and how to place your options to drive upgrades automatically.

Buy โ€” $250
Packaging

Bundling Strategy: When to Bundle, When to Unbundle

How to package your products or services to increase perceived value without cutting margin.

Buy โ€” $250
Communication

Raising Prices Without Losing Customers

The playbook for communicating a price increase โ€” what to say, when to say it, and how to do it without churn.

Free Preview
Discounting

Discounting Discipline: How to Stop Leaving Money on the Table

Why undisciplined discounting kills your margins and the system to stop it without losing deals.

Buy โ€” $250
Competitive

Competitive Pricing Intelligence on a Small-Company Budget

How to monitor what your competitors are doing โ€” and when it actually matters for your pricing decisions.

Buy โ€” $250
Measurement

Price Elasticity for Everyday Operators

You don't need econometrics. Here's a practical way to test how sensitive your customers actually are to price changes.

Buy โ€” $250
AI Tools

AI Prompts for Pricing: A Practical Toolkit

Ready-to-use prompts for competitive analysis, value messaging, price testing, and more โ€” built for non-technical operators.

Buy โ€” $250

New playbooks added every month ยท Add a 30-min analyst session for $500 total

5ร— ROI
Guarantee

We stand behind the results.

Purchase the Playbook & Analyst Session. If we can't identify a solution that delivers at least a 5ร— return on your $500 investment, we'll give you 3 months of Pricing Office Hours โ€” completely free. No questions asked. That's how confident we are in what we've built.