A working pricing practice. Built with you. Running in weeks, not quarters.
Most companies don't need a pricing hire. They need a practice: AI running the pricing processes, an expert handling the judgment, you making the calls, and a cadence that keeps all three working. We install it with you, phase by phase, then run it with you for your first 90 days.
Consultants bring expertise without a system. Software brings tools without expertise.
Most pricing implementations fail for the same reason: they leave you to cover one of the key pieces of success yourself. Consultants require you to figure out the system and process to run their recommendations. Software requires you to become the expert. This program gives you both, making pricing excellence easier than ever to achieve.
Expertise, but no system
Sharp analysis and real experience, delivered as recommendations. But a recommendation isn't a practice. When the engagement ends, the expertise leaves with it, and there's no system behind to keep the work running.
Both, made easy
We learn what your business needs from pricing, design the practice around it, and put every process in the right hands: an AI tool, a pricexcel expert, or your team. Phase by phase it gets built. Then for your first 90 days, we run it with you.
Tools, but no expertise
Powerful analysis with nobody to aim it. Software can run the math, but it can't tell you which analysis matters, when to move, or what the answer means for your business. The tools work. The practice never forms.
The four phases.
Understand, propose, build, run. Every phase ends with something real in your hands, and everything built in one phase powers the next.
What Your Business Needs from Pricing
Before anything gets built, we learn what pricing needs to do for your business. Your goals. Your competitive landscape. Your margins and constraints. How prices get set today, even if the honest answer is that nobody really sets them. You don't need a pricing person for this. Most of our clients don't have one. What we're after is the full list of pricing work your business needs and wants, and an honest read on where AI fits into it, with our team's judgment applied to every call.
The Proposed Practice
Phase one told us what pricing work your business needs. Now we design the practice and put an owner on every piece of it: what gets built into an AI tool, what a pricexcel expert handles through Pricing on Demand, and what stays owned by your business. No orphaned processes, no overlap, no ambiguity about who does what. You review the proposal, push back where it doesn't fit how you run the business, and approve the design before anything gets built.
Building the Practice
With the blueprint approved, we build. pricexcel creates the AI tools identified in your proposed practice, built around your pricing needs, your margins, your segments, and your data, not off-the-shelf templates. Every tool is tested before your team touches it. And the build covers all three buckets, not just the AI: we define the working process for what your Pricing on Demand expert handles and when to pull them in, and for what your team owns and how each handoff works. By the end of this phase, every process in the blueprint has a tool or an owner, ready to run.
Implementation
A practice is a habit, not a project. We put every process into live use, install your monthly pricing review with a standing agenda, train your team on the practice and the tools, and compile the entire engagement into a handoff summary. Then the first quarter begins: your first 90 days of Pricing on Demand are included, because AI runs the processes, your expert handles the judgment, and the calls stay with you.
The math is heavily in your favor.
Companies implementing a new pricing practice typically improve revenue by 5 to 10% in the first year. Companies that keep investing in the practice average another 1 to 5% every year after. Against a fixed fee, that math isn't close. Run your own numbers.
Estimates use typical ranges observed across pricing implementations. Directional, not a promise: your numbers get specific in the proposed practice, before you approve anything.
AI runs the processes. Experts handle the judgment. You make the calls.
Every pricing process in your business ends up with one of three owners. Process work goes to AI, through tools we build for your business. Judgment goes to your expert through Pricing on Demand, included for your first 90 days and month to month after that. The final call stays with you. This engagement decides which is which, then installs all three.
Handled by AI
Handled by your expert
Handled by you
What you walk away with.
Every piece is yours to keep. Nothing lives on our side of the fence.
Your Pricing Needs, Mapped
Every piece of pricing work your business needs and wants, whether it exists today or not, with an honest read on where AI fits.
Your Business, Documented
Goals, competitive landscape, margins, constraints. The picture that makes every recommendation specific to you.
Your AI Pricing Tools
Built for your business from the blueprint, tested before handoff, and yours to keep.
Practice Blueprint
Every pricing process assigned to its owner: an AI tool, a pricexcel expert, or your team. No gaps, no overlap.
Monthly Review Cadence
A standing agenda and a trained team, so the practice keeps running after we step back.
First 90 Days of Pricing on Demand
The expert half of the practice, running beside you for your entire first quarter. Included, a $7,500 value.
Built for a specific situation.
This isn't the right product for everyone, and we'll tell you that directly. Here's where it fits and where another tier is the better start.
✓ A great fit if
→ Start somewhere else if
One fixed fee covering the full four-phase build and your practice's entire first quarter of operation. No Statement of Work required and no scope creep possible: the engagement is the engagement.
What owners ask before they start.
How much of my team's time does this take?
Plan on a working session or two each week, plus light homework like gathering the numbers for your brief. The heavy lifting happens on our side between sessions. Most weeks, the analysis arrives at your session already done and the time together is spent on judgment calls.
Do we need to be technical?
No. If your team can fill out a form and paste text into a chat window, they can run everything we build. There's no code, no API, and no new software to learn.
Where do the AI tools live?
In tools your business controls. Some processes run inside the AI assistant you already use: Gemini, ChatGPT, or Claude. Others get purpose-built tools we create for your specific processes. Either way, there's no code for your team to maintain and no data leaving your control.
Is our pricing data safe?
Everything runs inside tools under your control, and the methodology works with ranges wherever exact figures are sensitive. We'll show you the data settings to check in your AI tool before anything gets pasted anywhere.
What happens when the four phases end?
Your practice's first quarter. Implementation ends, and your included 90 days of Pricing on Demand begin: monthly pricing reviews with your expert, direct access when a decision can't wait, and the full tool library. At day 91 it converts to a month-to-month subscription at $2,500, cancel anytime, no surprises. The AI half of the practice is yours either way, and it keeps running without us.
Tell us about your pricing situation.
We'll review what you share and come back with a straight answer on whether this engagement fits. No pitch decks, no generic proposals.
Four phases from now, pricing has an owner.
Not sure it's the right time for a build? Start smaller and see how the team thinks.
